What's Our Story?
We built Sotira to enable ecommerce businesses to monetize their excess inventory.

Our Background and Expertise

Our team includes alumni from UC Berkeley with strong technical backgrounds and past experience at Google and various software startups in Silicon Valley. We ran our own ecommerce businesses for years and turned down our big tech job offers to join forces to solve a problem that many ecommerce stores face: deciding what to do with excess inventory. We have a unique understanding of and substantial experience building in ecommerce enablement, recommerce and the circular economy.

Recognized by

Sotira is a part of Techstars Boulder and is a startup in residence at the Roux Institute at Northeastern University.

Sotira was awarded 2nd place at the 2023 Amazon Web Services (AWS) Startup Competition and has been awarded grants by the State of California, Sutardja Center for Entrepreneurship and Technology at UC Berkeley, NEAR Foundation and 1517 Fund.

Amrita Bhasin

Gary Kwong

What our customers have to say

"Excess inventory is a huge problem for our business and cuts into our bottom line. With Sotira, we can get some of those costs down."

D2C Footwear Store

“We don't have time to decide what to do with all our extra shirts and outerwear so Sotira is a great resource to make those decisions."

Apparel Boutique

“My frames have been sitting in storage for months and I didn't know how much storage was costing me until now."

D2C Home Goods Store

“We didn't realize how much profit we're missing out on until now."

D2C Apparel Store

“We had always assumed that there weren't many options for selling our unsold apparel, so it's been valuable to be able to offload some of it."

D2C Apparel Store

“The analysis and data that Sotira provides saves our operations and supply chain team so much time and manual labor every month."

D2C Beauty Store

Make your excess inventory do more for you.

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