Challenges 

• This grocery store chain is not big enough to order large quantities directly from manufacturers. 
• This business has high foot traffic and is able to sell through all inventory purchased on Sotira within the week. 

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Solution

• This grocery chain purchases directly from Sotira at a discount and picks up hundreds of units of surplus inventory on a weekly basis for their stores. 
• This has enabled this store to offer SKUs they are not able to procure otherwise. By having high quality products offered regularly at discounted rates, this grocery chain has increased customer loyalty, retention and sales. Moreover, this has increased affordable access to high quality food for lower income customers.