How Aura Bora, a sparkling beverage brand monetized 200k+ units via Sotira in under a week
Chief Executive Officer
"Sotira was 1-click easy. Great way to sell overstock. Great way to sell overstock across the country without the risk of impacting important accounts. Highly recommend!"
Challenges
Aura Bora had 200k+ units of sparkling beverages that they could not sell on their primary channels for the following reasons: some of these beverages were short dated and some had older/outdated packaging. It did not make sense for Aura Bora to continue paying for storage every month for overstock that they could not sell.
Aura Bora had a few restrictions around offloading and did not want to monetize in a way that would impact important purchasing accounts on their forward channels. As a result, Aura Bora’s CEO, Paul Voge saw Sotira as a unique solution to enter the secondary market and unlock cash.
Solution
Aura Bora cleared 5.5 trucks in under a week by accessing Sotira’s buyers
This amounts to Aura Bora unlocking 5 figures in cash to accelerate working capital and reinvest in the business.
Paul recommends Sotira as a solution for other CPG beverage brands who have overstock or unsold inventory.
